Best Time to Buy Video Games in 2026
The best time to buy video games in 2026 is 3–6 months after launch or Black Friday — when prices drop $20–$40 and physical copies hit annual lows.
Still paying $70 for video games? You don't have to. Video game prices follow one of the most consistent and predictable patterns of any product category. A new game launches at $70, drops to $40 within 6 months, and hits $20–$30 within a year. Knowing this cycle — and the sale events that accelerate it — means you'll never pay full price again.
The Short Answer
Black Friday, summer console sales, and the 3–6 month post-launch window are the best times to buy video games in 2026. If you're not playing on launch day, waiting almost always saves you $20–$40.
The Game Price Lifecycle
Launch Day — $69.99 / $59.99
Full price. Only worth it if you're part of a multiplayer community where being early matters, or if spoilers will ruin the experience.
1–3 Months Post-Launch — $49.99–$59.99
Games rarely drop in the first three months unless they underperformed at launch.
3–6 Months Post-Launch — $39.99–$49.99
The first meaningful price drop. Single-player games become a great buy — reviews are in, bugs are patched, hype is manageable.
6–12 Months Post-Launch — $19.99–$29.99
The sweet spot. Full experience, fully patched, dramatically cheaper. Most games hit this range within a year.
12+ Months — $9.99–$19.99 or subscription
Games frequently enter Game Pass or PS Plus at this stage. Worth waiting if you have a subscription.
Best Sale Events
July — Amazon Prime Day + Console Sales
Solid discounts on physical copies and gift cards. PlayStation and Xbox digital stores also run parallel sales.
November — Black Friday / Cyber Monday
The best time to buy physical games. Major titles from 6–18 months ago hit their annual lows. Gift cards often sell at 10–20% off.
December – January — Steam Winter Sale
Best time to buy PC games. Steam, PlayStation, and Xbox all run year-end sales. Nintendo's sales are smaller but still meaningful.
Platform-Specific Tips
- PC/Steam: Never buy at full price. Wishlist items and wait for 50–75% off during frequent Steam sales.
- PlayStation: Check PS Plus Extra before buying — the game might already be included.
- Xbox: Game Pass is the best value in gaming. If a game is coming to Game Pass, don't buy it.
- Nintendo Switch: Games hold price the longest. Zelda and Mario titles rarely drop below $40–$50. Black Friday is often the only meaningful window.
Frequently Asked Questions
- How long until game prices drop?
- Single-player games typically drop from $70 to $40 within 3–6 months of launch. Multiplayer-heavy games drop slower because the player base sustains demand.
- Is Xbox Game Pass worth it to save money on games?
- Yes, if you play regularly. Many first-party Xbox games launch directly on Game Pass — meaning you never need to buy them. If a game is coming to Game Pass, don't buy it.
- Do Nintendo Switch games go on sale?
- Less frequently than PlayStation or Xbox titles. Popular Nintendo first-party games (Zelda, Mario, Animal Crossing) rarely drop below $40–$50 even years after release. Black Friday is the best window.
- Should I buy physical or digital games?
- Physical copies have a secondary market — you can resell them. Digital copies can't be resold but go on sale more frequently via PSN, Xbox Store, and Nintendo eShop. For expensive games you'll replay, physical. For everything else, wait for a digital sale.
- When is the Steam Winter Sale?
- Steam's Winter Sale runs December 19 – January 2. Most titles see 50–80% off. It's the single best PC game sale event of the year.
See Live Buy Signals on Games & Gear
TimeYourBuy tracks real-time pricing and shows whether a game or accessory is at its historical low. Check the signals below to see what's worth buying right now.